{"product_id":"hel-below-4-9ltr-trade-tub","title":"NORSE CODE - HEL BELOW - Yorkshire Coffee Liqueur (4.9Ltr) - 16% ABV.","description":"\u003csection class=\"product-description\"\u003e\n\n\u003ch3 style=\"text-align: center;\"\u003eHel Below 4.9L Trade Tub | England's Award-Winning Coffee Liqueur for Bars\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eNORSE CODE Hel Below\u003c\/strong\u003e is our richer 16% ABV Yorkshire coffee liqueur, designed for Baby Guinness shots, layered cocktails, after-dinner serves and high-volume hospitality service.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003eNow available in a \u003cstrong\u003e4.9 litre trade tub\u003c\/strong\u003e, Hel Below delivers the same award-winning liquid in a format designed to reduce waste, improve service speed and maximise profitability behind the bar.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eSpecial discounts available for bulk trade orders.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eEngland's Award-Winning Coffee Liqueur\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003eHel Below was named \u003cstrong\u003eCountry Winner for England\u003c\/strong\u003e at the 2026 World Liqueur Awards and awarded \u003cstrong\u003eGold at the Global Liqueur Masters\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003eDeveloped through competition coffee expertise and crafted in Yorkshire using our Cold-Filter Brew process, Hel Below has become a favourite among bars, restaurants and cocktail venues looking for a more distinctive coffee liqueur.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"\/pages\/englands-best-coffee-liqueur\"\u003eLearn why Hel Below was named England's Best Coffee Liqueur\u003c\/a\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eBuilt for Baby Guinness Service\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003eBaby Guinness remains one of the UK's most popular shot serves.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003eHel Below was developed specifically to deliver the density, body and flavour profile required for consistent layering beneath cream liqueur while maintaining genuine coffee character.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003eIts fuller texture and rounded sweetness make it particularly suited to:\u003c\/p\u003e\n\n\u003cul style=\"list-style: none; padding: 0; text-align: center;\"\u003e\n\u003cli\u003eBaby Guinness shots\u003c\/li\u003e\n\u003cli\u003eLayered cocktails\u003c\/li\u003e\n\u003cli\u003eDessert cocktails\u003c\/li\u003e\n\u003cli\u003eAfter-dinner serves\u003c\/li\u003e\n\u003cli\u003eSmoother Espresso Martinis\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"\/pages\/best-coffee-liqueur-for-baby-guinness\"\u003eRead our Baby Guinness Guide\u003c\/a\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eWhy Trade Customers Choose Hel Below\u003c\/h3\u003e\n\n\u003cul style=\"list-style: none; padding: 0; text-align: center;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned for Baby Guinness\u003c\/strong\u003e – ideal density and texture for layering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4.9 litre trade format\u003c\/strong\u003e – perfect for busy hospitality venues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAward-winning quality\u003c\/strong\u003e – England Country Winner and Global Gold Medal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced glass waste\u003c\/strong\u003e – refill bottles and reduce packaging volume.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved profitability\u003c\/strong\u003e – lower packaging and handling costs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCold-Filter Brew coffee\u003c\/strong\u003e – developed through award-winning coffee expertise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYorkshire-made\u003c\/strong\u003e – produced by Coffee Spirit Co.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eCost, Waste \u0026amp; Service Benefits\u003c\/h3\u003e\n\n\u003ctable style=\"width:100%; border-collapse:collapse; text-align:center; margin:20px 0;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #da9c00; padding:10px;\"\u003eTrade Tub Benefit\u003c\/th\u003e\n\u003cth style=\"border:1px solid #da9c00; padding:10px;\"\u003eWhy It Matters\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #da9c00; padding:10px;\"\u003e4.9 litre format\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #da9c00; padding:10px;\"\u003eEquivalent to approximately seven 70cl bottles.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #da9c00; padding:10px;\"\u003eReduced glass handling\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #da9c00; padding:10px;\"\u003eLess breakage risk, recycling and storage requirements.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #da9c00; padding:10px;\"\u003eConsistent liquid\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #da9c00; padding:10px;\"\u003eExactly the same Hel Below coffee liqueur as the bottle format.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #da9c00; padding:10px;\"\u003eFaster service\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #da9c00; padding:10px;\"\u003eIdeal for busy bars, events and high-volume venues.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eCrafted with Real Coffee\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003eHel Below is made using speciality-grade coffee and our proprietary \u003ca href=\"\/pages\/cold-filter-brewed-coffee-liqueur\"\u003eCold-Filter Brew process\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003eRather than relying on generic flavourings or excessive sweetness, the focus remains on coffee character, texture and balance.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"\/pages\/about-coffee-spirit-co\"\u003eLearn more about Coffee Spirit Co\u003c\/a\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eTasting Profile\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\n\u003cstrong\u003eCoffee:\u003c\/strong\u003e Speciality-grade coffee roasted in Yorkshire\u003cbr\u003e\n\u003cstrong\u003eExtraction:\u003c\/strong\u003e Cold-Filter Brew method\u003cbr\u003e\n\u003cstrong\u003eProfile:\u003c\/strong\u003e Richer, smoother and fuller-bodied\u003cbr\u003e\n\u003cstrong\u003eBest serves:\u003c\/strong\u003e Baby Guinness, layered cocktails and after-dinner drinks\u003cbr\u003e\n\u003cstrong\u003eABV:\u003c\/strong\u003e 16%\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eThe Perfect Baby Guinness\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\n35ml NORSE CODE Hel Below\u003cbr\u003e\n15ml premium cream liqueur\n\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003eLayer carefully over the back of a spoon to create a clean, visually striking Baby Guinness serve with genuine coffee depth and smooth texture.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"\/products\/hel-below-coole-swan-bundle-baby-guinness-gift-setaward-winning-baby-guinness-bundle\"\u003eView our Award-Winning Baby Guinness Bundle\u003c\/a\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003ePart of the NORSE CODE Trade Range\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003eHel Below is the richer expression in the NORSE CODE range.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003eFor Espresso Martinis and coffee-forward cocktails, explore \u003ca href=\"\/products\/hel-above-4-9ltr-trade-tub\"\u003eHel Above 4.9L Trade Tub\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"\/products\/hel-above-coffee-liqueur\"\u003eShop Hel Above 70cl\u003c\/a\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eAwards \u0026amp; Recognition\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\nWorld Liqueur Awards 2026 – Country Winner (England)\u003cbr\u003e\nGlobal Liqueur Masters – Gold Medal\n\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"\/pages\/awards-and-recognition\"\u003eView NORSE CODE Awards \u0026amp; Recognition\u003c\/a\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eTrade Enquiries\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003eAvailable nationwide for bars, restaurants, hotels, events and hospitality groups.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003eFor volume pricing, wholesale supply or venue support, contact Coffee Spirit Co directly.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"\/pages\/contact\"\u003eContact us for trade enquiries\u003c\/a\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3 style=\"text-align: center; color: #da9c00;\"\u003eLearn More\u003c\/h3\u003e\n\n\u003cul style=\"list-style: none; padding: 0; text-align: center;\"\u003e\n\u003cli\u003e\u003ca href=\"\/products\/hel-below-coffee-liqueur\"\u003eShop Hel Below 70cl\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/hel-above-4-9ltr-trade-tub\"\u003eHel Above 4.9L Trade Tub\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/best-coffee-liqueur-for-baby-guinness\"\u003eBest Coffee Liqueur for Baby Guinness\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/englands-best-coffee-liqueur\"\u003eEngland's Best Coffee Liqueur\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/cold-filter-brewed-coffee-liqueur\"\u003eCold-Filter Brewed Coffee Liqueur\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/norse-code-coffee-liqueur\"\u003eNORSE CODE Coffee Liqueur\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/awards-and-recognition\"\u003eAwards \u0026amp; Recognition\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/section\u003e","brand":"COFFEE SPIRIT CO","offers":[{"title":"4.9ltr","offer_id":51969276281096,"sku":"NorseCodeHelBelow1x4.9Ltr","price":196.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7969\/4344\/files\/Hel_Below_4.9ltr_7x70cl_Coffee_Liqueur_Bulk_Trade_Tub.png?v=1778946420","url":"https:\/\/coffeespiritco.com\/products\/hel-below-4-9ltr-trade-tub","provider":"Coffee Spirit Co","version":"1.0","type":"link"}