FIND YOUR PERFECT HEL
WHICH HEL IS YOURS?
Two award-winning coffee liqueurs. Two distinct flavour profiles. Both created by coffee people, with real brewed coffee at their heart.
THE DIFFERENCE
TWO EXPRESSIONS. ONE COFFEE-FIRST APPROACH.
| Hel Above | Hel Below | |
|---|---|---|
| ABV | 22% | 16% |
| Character | Bright and structured | Rich and rounded |
| Body | Lighter and cleaner | Fuller and smoother |
| Espresso Martini | Brighter, coffee-forward | Richer, more indulgent |
| Baby Guinness | Not recommended | Specifically developed for layering |
| Signature serve | Espresso Martini | Baby Guinness |
| Recognition | IWSC Gold 95 points (2026) | World Liqueur Awards England Country Winner (2026) |
HEL ABOVE · 22% ABV
BRIGHT. STRUCTURED. COFFEE-FORWARD.
Created for those who want their coffee to lead. Hel Above brings clarity, balance and structure to Espresso Martinis and coffee-forward cocktails.
IWSC GOLD · 95/100 · 2026
SHOP HEL ABOVE →
HEL BELOW · 16% ABV
RICH. SMOOTH. FULL-BODIED.
A rounder, richer expression with the body needed for beautifully layered Baby Guinness shots. Equally at home in a smoother, more indulgent Espresso Martini.
WORLD LIQUEUR AWARDS · ENGLAND COUNTRY WINNER · 2026
SHOP HEL BELOW →ONE COCKTAIL. TWO EXPRESSIONS.
YOUR ESPRESSO MARTINI. YOUR WAY.
WITH HEL ABOVE
A brighter, more structured Espresso Martini with a pronounced coffee character.
SHOP HEL ABOVE
Neither is the wrong choice. It comes down to how you like your coffee.
EXPLORE THE ESPRESSO MARTINI GUIDE
WHAT THEY SHARE
DIFFERENT PROFILES. SAME COFFEE EXPERTISE.
Both begin with real coffee, carefully selected and roasted for flavour. Our bespoke precision filter brewing process controls temperature, water flow and extraction to reveal the coffee's character before blending it into each distinctive liqueur.
REAL BREWED COFFEE.CONTROLLED EXTRACTION.CREATED BY COFFEE PEOPLE.
DISCOVER OUR PROCESSCAN'T CHOOSE?
WHY NOT DISCOVER BOTH?
Explore the brighter character of Hel Above and the richer profile of Hel Below side by side.
FREQUENTLY ASKED QUESTIONS
What's the difference between Hel Above and Hel Below?
Hel Above is 22% ABV, brighter and more structured. Hel Below is 16% ABV, richer, rounder and smoother.
Which is best for Espresso Martinis?
Hel Above offers a brighter, pronounced coffee character; Hel Below makes a richer, smoother, more indulgent serve.
Can Hel Below make Espresso Martinis?
Yes. Its rich, smooth profile makes a rounder, more indulgent Espresso Martini.
Which is best for Baby Guinness?
Hel Below is specifically developed for layering in a Baby Guinness.
Can Hel Above make Baby Guinness?
Hel Above is lighter and not recommended for the defined layered serve; Hel Below is the better choice.
Which has the higher ABV?
Hel Above is 22% ABV. Hel Below is 16% ABV.
Are both available in 4.9L trade formats?
Check the current wholesale catalogue or contact the trade team for format availability.