Norse Code is proud to announce that Hel Below Coffee Liqueur has been awarded Gold and named an England Coffee Winner ahead of the World Liqueur Awards 2026 global results announcement.
This recognition marks a major milestone for the brand and reinforces Hel Below’s growing reputation within the cocktail and hospitality industry as a coffee liqueur built specifically for modern bartending.
A Coffee Liqueur Built for Espresso Martinis
Hel Below was never designed to follow the traditional coffee liqueur category.
From the beginning, the goal was simple: create a coffee liqueur that actually performs in cocktails.
Many coffee liqueurs on the market lean heavily toward sweetness, often losing coffee intensity once mixed into an Espresso Martini. Hel Below was developed differently — with a focus on bold coffee character, structure, balance and performance behind the bar.
The result is a craft coffee liqueur designed for bartenders, coffee cocktails and premium serves.
Whether used in an Espresso Martini, Baby Guinness shot, cold brew cocktail or after-dinner serve, Hel Below delivers a richer coffee-forward profile that stands up in mixed drinks without becoming overly sugary.
Recognition on the World Stage
Winning Gold and securing the England Coffee Winner title ahead of the final global judging is an important achievement in one of the most competitive spirits categories.
The World Liqueur Awards 2026 celebrate some of the best liqueurs from around the world, recognising quality, innovation and craftsmanship across multiple categories.
For an independent UK craft spirits brand, this recognition highlights the growing demand for higher-quality coffee liqueurs designed with the modern cocktail scene in mind.
Inspired by Norse Mythology
Norse Code takes inspiration from Norse mythology, with Hel Below drawing influence from Hel — the powerful ruler of the underworld in Norse legend.
The brand combines dark, bold visual identity with modern cocktail culture, creating a bottle that stands out both on the back bar and in premium retail environments.
The distinctive teal and black design of Hel Below has quickly become recognisable among bartenders and coffee cocktail fans alike.
Crafted for the Hospitality Industry
As cocktail culture continues to evolve, bartenders are increasingly looking for products that bring intensity, authenticity and versatility to classic serves.
Hel Below was created with this exact purpose in mind:
- Real coffee-led flavour
- Balanced sweetness
- Smooth texture
- Strong cocktail performance
- Designed specifically for Espresso Martinis and coffee cocktails
The product has already gained traction across bars, restaurants and hospitality venues looking to elevate their cocktail offering with premium craft spirits.
Looking Ahead
With Gold and England Coffee Winner now secured, Norse Code heads into the final stages of the World Liqueur Awards 2026 with growing momentum.
The team would like to thank the bartenders, stockists, venues and customers who have supported the journey so far.
This is only the beginning for Hel Below.
About Norse Code Hel Below
Hel Below is a premium craft coffee liqueur created for modern cocktails and Espresso Martinis. Inspired by Norse mythology and developed for the hospitality trade, it delivers bold coffee character with a smooth, balanced finish.
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