HEL BELOW
70cl
£27.50
Sale price
£27.50
Regular price
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NORSE CODE
HEL BELOW
| 16.0% ABV.
£27.50
Sale price
£27.50
Regular price
Ex VAT:
£22.92
Pickup available at Harlequin Coffee Shop - York (YO1 8BH)
Usually ready in 2-4 days
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Overview | Awards | Baby Guinness | Espresso Martini | Real Coffee | Harlequin Blend | Comparison | Gordon Howell | Details | FAQs
Overview | Awards | Baby Guinness | Espresso Martini | Real Coffee | Harlequin Blend | Comparison | Gordon Howell | Details | FAQs
HEL BELOW — England’s Best Coffee Liqueur for Baby Guinness
Richer Texture. Real Coffee. Built for Layered Serves.
NORSE CODE Hel Below is our richer 16% ABV Yorkshire coffee liqueur, created for Baby Guinness shots, layered coffee cocktails, smoother Espresso Martinis and after-dinner serves.
Named England Coffee Liqueur Country Winner at the 2026 World Liqueur Awards and awarded Gold at The Spirits Business Global Liqueur Masters 2025, Hel Below is built around real coffee character, rounded sweetness and the fuller texture needed for clean layering.
It is not just a sweeter version of Hel Above. Hel Below is a different expression: softer, denser, smoother and designed to perform where body matters.
Award-Winning Coffee Liqueur
Hel Below was named England Coffee Liqueur Country Winner at the 2026 World Liqueur Awards, recognising it as England’s leading coffee liqueur in its category.
It was also awarded Gold at The Spirits Business Global Liqueur Masters 2025, further validating its balance, texture and cocktail performance.
Why Hel Below Works So Well in Baby Guinness
A Baby Guinness depends on the coffee liqueur. It needs enough body to layer cleanly, enough coffee depth to avoid tasting like sugar syrup, and enough balance to work against the cream top.
Hel Below was developed with that serve in mind. Its fuller texture helps create a clean layered shot, while its rounded sweetness and real coffee character give the drink more depth than standard coffee liqueurs.
Also Built for Espresso Martinis
Although Hel Below is especially strong in Baby Guinness serves, it also performs beautifully in an Espresso Martini.
Its lower ABV, fuller texture and rounded sweetness create a softer, more indulgent Espresso Martini, particularly when paired with fresh espresso and a clean vodka.
For a brighter, stronger Espresso Martini, choose Hel Above. For a richer, smoother and more rounded version, Hel Below is an excellent choice.
Crafted with Real Coffee
Hel Below is made using real coffee extracted through our Cold-Filter Brew process, developed to preserve coffee clarity, structure and balance.
Rather than relying on flavourings, concentrates or excessive sugar, Hel Below keeps coffee at the centre of the drinking experience.
Carefully selected sugars give the liqueur its fuller texture and rounded sweetness, while the coffee remains the defining flavour.
The Coffee Behind Hel Below
Hel Below begins with our Harlequin House Blend — an award-winning 100% Arabica espresso coffee roasted in Yorkshire by Danelaw Coffee.
Selected by Gordon Howell for sweetness, body and flavour intensity, it gives Hel Below the rich coffee character and mouthfeel needed for layered serves like the Baby Guinness.
100% Arabica • Great Taste 3-Star • Colombia + Ethiopia
Hel Below vs Traditional Coffee Liqueurs
| Feature | Hel Below | Traditional Coffee Liqueurs |
|---|---|---|
| Best use | Baby Guinness, layered shots and smoother Espresso Martinis | General-purpose sweet coffee serves |
| Coffee approach | Cold-Filter Brewed real coffee | Often flavourings, extracts or concentrates |
| Texture | Fuller body designed to support layering | Can be thin, syrup-heavy or overly sweet |
| Flavour balance | Rounded sweetness with real coffee depth | Often sweetness-led with broad coffee flavour |
| Development | Developed through competition coffee expertise | Usually spirits-led rather than coffee-led |
Why Hel Below Costs More Than Mass-Market Coffee Liqueurs
Hel Below costs more than mass-market coffee liqueurs because it is built around real coffee, small-batch production and serve performance rather than simply sweetness, colour and generic coffee flavour.
For Baby Guinness shots, that matters. The coffee liqueur needs body, balance and enough coffee depth to stand up to the cream layer.
The result is a richer, smoother and more coffee-led serve that feels more considered than a standard syrup-heavy coffee liqueur.
Developed by Gordon Howell
Hel Below was developed by Gordon Howell, UK Brewers Cup Champion, UK Coffee in Good Spirits Champion, coffee competition judge and coffee educator with more than two decades of industry experience.
That background shaped a more precise approach to extraction, sweetness, texture and cocktail performance.
Best Serves
- Baby Guinness — rich, smooth and ideal for layering
- Espresso Martini — softer, fuller and more indulgent
- After-Dinner Serve — poured over ice or served neat
- Modern Coffee Cocktails — balanced, coffee-led and versatile
- Layered Shots — fuller texture with real coffee depth
Product Details
Product: NORSE CODE Hel Below
Style: Yorkshire coffee liqueur
ABV: 16%
Best for: Baby Guinness, Espresso Martinis, layered cocktails and after-dinner serves
Production: Cold-Filter Brewed coffee liqueur
Origin: Yorkshire, England
Formats: 70cl bottle and 4.9 litre trade tub
Product Highlights
England Coffee Liqueur Country Winner 2026
Gold Medal Winner — Global Liqueur Masters 2025
Cold-Filter Brewed real coffee
Designed for Baby Guinness and Espresso Martinis
Fuller texture and rounded sweetness
Developed by Gordon Howell
Yorkshire-made in small batches
Available in 70cl bottles and 4.9 litre trade tubs
FAQs
Is Hel Below only for Baby Guinness?
No. Hel Below was developed with Baby Guinness shots in mind, but it also works beautifully in Espresso Martinis, layered cocktails, after-dinner serves and drinks served over ice.
Is Hel Below good for Espresso Martinis?
Yes. Hel Below creates a richer, smoother and more indulgent Espresso Martini. For a brighter, stronger version, choose Hel Above.
What makes Hel Below different from standard coffee liqueurs?
Hel Below is Cold-Filter Brewed with real coffee and developed through competition coffee expertise. It is designed around coffee character, balanced sweetness and cocktail performance rather than simple syrupy sweetness.
What coffee is used in Hel Below?
Hel Below is built around Harlequin House Blend, an award-winning 100% Arabica espresso coffee roasted in Yorkshire by Danelaw Coffee and selected for sweetness, body and coffee intensity.
Is Hel Below sweeter than Hel Above?
Yes. Hel Below has a fuller, rounder sweetness and richer texture, making it especially well suited to Baby Guinness shots and smoother coffee cocktails.
Why is Hel Below good for layering?
Hel Below has a fuller texture and rounded body, which helps support layered serves such as Baby Guinness when poured carefully with a suitable cream liqueur.
Can Hel Below be served neat or over ice?
Yes. Hel Below can be served neat, over ice, in a Baby Guinness, in an Espresso Martini or as part of modern coffee cocktails.