NORSE CODE Hel Below | England's Award-Winning Coffee Liqueur | 70cl – Coffee Spirit Co

Name: HEL BELOW
Brand: NORSE CODE
SKU: NorseCodeCoffeeLiqueur16%1x70cl
Price: 27.5 GBP
Availability: InStock

HEL BELOW

NORSE CODE

HEL BELOW

70 cL | 16.0% ABV.

£27.50

Ex VAT: £22.92

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Pickup available at Harlequin Coffee Shop - York (YO1 8BH)

Usually ready in 2-4 days

HEL BELOW — England’s Best Coffee Liqueur for Baby Guinness

Richer Texture. Real Coffee. Built for Layered Serves.

NORSE CODE Hel Below is our richer 16% ABV Yorkshire coffee liqueur, created for Baby Guinness shots, layered coffee cocktails, smoother Espresso Martinis and after-dinner serves.

Named England Coffee Liqueur Country Winner at the 2026 World Liqueur Awards and awarded Gold at The Spirits Business Global Liqueur Masters 2025, Hel Below is built around real coffee character, rounded sweetness and the fuller texture needed for clean layering.

It is not just a sweeter version of Hel Above. Hel Below is a different expression: softer, denser, smoother and designed to perform where body matters.

England’s Best Coffee Liqueur Baby Guinness Guide

Best Place To Start

New to NORSE CODE? Try Both First

Start with the Coffee Liqueur Discovery Pack and experience both award-winning NORSE CODE expressions before choosing your favourite full-size bottle.

Compare the richer, smoother character of Hel Below with the brighter, more structured profile of Hel Above side by side.

Every Discover Pack includes an £8 voucher towards a future full-size bottle.

Explore the Discover Pack

Award-Winning Coffee Liqueur

Hel Below was named England Coffee Liqueur Country Winner at the 2026 World Liqueur Awards, recognising it as England’s leading coffee liqueur in its category.

It was also awarded Gold at The Spirits Business Global Liqueur Masters 2025, further validating its balance, texture and cocktail performance.

View All Awards & Recognition

Why Hel Below Works So Well in Baby Guinness

A Baby Guinness depends on the coffee liqueur. It needs enough body to layer cleanly, enough coffee depth to avoid tasting like sugar syrup, and enough balance to work against the cream top.

Hel Below was developed with that serve in mind. Its fuller texture helps create a clean layered shot, while its rounded sweetness and real coffee character give the drink more depth than standard coffee liqueurs.

How to Make a Baby Guinness

Also Built for Espresso Martinis

Although Hel Below is especially strong in Baby Guinness serves, it also performs beautifully in an Espresso Martini.

Its lower ABV, fuller texture and rounded sweetness create a softer, more indulgent Espresso Martini, particularly when paired with fresh espresso and a clean vodka.

For a brighter, stronger Espresso Martini, choose Hel Above. For a richer, smoother and more rounded version, Hel Below is an excellent choice.

Crafted with Real Coffee

Hel Below is made using real coffee extracted through our Cold-Filter Brew process, developed to preserve coffee clarity, structure and balance.

Rather than relying on flavourings, concentrates or excessive sugar, Hel Below keeps coffee at the centre of the drinking experience.

Carefully selected sugars give the liqueur its fuller texture and rounded sweetness, while the coffee remains the defining flavour.

Learn more about Cold-Filter Brewed coffee liqueur

The Coffee Behind Hel Below

Hel Below begins with our Harlequin House Blend — an award-winning 100% Arabica espresso coffee roasted in Yorkshire by Danelaw Coffee.

Selected by Gordon Howell for sweetness, body and flavour intensity, it gives Hel Below the rich coffee character and mouthfeel needed for layered serves like the Baby Guinness.

100% Arabica • Great Taste 3-Star • Colombia + Ethiopia

Explore the Coffee Meet Gordon Howell

Hel Below or Hel Above?

Both are made with real Cold-Filter Brew coffee, but they were designed for different serves and drinking styles.

Feature	Hel Below	Hel Above
Best for	Baby Guinness, layered shots and richer coffee cocktails	Espresso Martinis and brighter, coffee-forward cocktails
Style	Rich, smooth and rounded	Bright, structured and cleaner
Sweetness	Fuller and more indulgent	More restrained and balanced
ABV	16% ABV	22% ABV
Coffee profile	Deep, rounded and fuller-bodied	Clearer, brighter and more aromatic

Still undecided? The Coffee Liqueur Discovery Pack lets you compare both expressions side by side and includes an £8 voucher towards a future full-size bottle.

Try Both Coffee Liqueurs

Which NORSE CODE Option Is Right for You?

Choose Hel Below

For a richer, smoother coffee liqueur built for Baby Guinness, layered serves and indulgent cocktails.

Choose Hel Above

For a brighter, stronger and more structured coffee liqueur built especially for Espresso Martinis.

Start with the Discover Pack

For the easiest way to compare both expressions, with an £8 voucher towards a future full-size bottle.

Try Both Coffee Liqueurs

Developed by Gordon Howell

Hel Below was developed by Gordon Howell, UK Brewers Cup Champion, UK Coffee in Good Spirits Champion, coffee competition judge and coffee educator with more than two decades of industry experience.

That background shaped a more precise approach to extraction, sweetness, texture and cocktail performance.

Learn more about Gordon Howell

Best Serves

Baby Guinness — rich, smooth and ideal for layering
Espresso Martini — softer, fuller and more indulgent
After-Dinner Serve — poured over ice or served neat
Modern Coffee Cocktails — balanced, coffee-led and versatile
Layered Shots — fuller texture with real coffee depth

Product Details

Product: NORSE CODE Hel Below
Style: Yorkshire coffee liqueur
ABV: 16%
Best for: Baby Guinness, Espresso Martinis, layered cocktails and after-dinner serves
Production: Cold-Filter Brewed coffee liqueur
Origin: Yorkshire, England
Formats: 70cl bottle and 4.9 litre trade tub

Product Highlights

England Coffee Liqueur Country Winner 2026
Gold Medal Winner — Global Liqueur Masters 2025
Cold-Filter Brewed real coffee
Designed for Baby Guinness and Espresso Martinis
Fuller texture and rounded sweetness
Developed by Gordon Howell
Yorkshire-made in small batches
Available in 70cl bottles and 4.9 litre trade tubs
Also available in the Coffee Liqueur Discovery Pack alongside Hel Above, with an £8 voucher included

FAQs

Is Hel Below only for Baby Guinness?

No. Hel Below was developed with Baby Guinness shots in mind, but it also works beautifully in Espresso Martinis, layered cocktails, after-dinner serves and drinks served over ice.

Is Hel Below good for Espresso Martinis?

Yes. Hel Below creates a richer, smoother and more indulgent Espresso Martini. For a brighter, stronger version, choose Hel Above.

What makes Hel Below different from standard coffee liqueurs?

Hel Below is Cold-Filter Brewed with real coffee and developed through competition coffee expertise. It is designed around coffee character, balanced sweetness and cocktail performance rather than simple syrupy sweetness.

What coffee is used in Hel Below?

Hel Below is built around Harlequin House Blend, an award-winning 100% Arabica espresso coffee roasted in Yorkshire by Danelaw Coffee and selected for sweetness, body and coffee intensity.

Is Hel Below sweeter than Hel Above?

Yes. Hel Below has a fuller, rounder sweetness and richer texture, making it especially well suited to Baby Guinness shots and smoother coffee cocktails.

Why is Hel Below good for layering?

Hel Below has a fuller texture and rounded body, which helps support layered serves such as Baby Guinness when poured carefully with a suitable cream liqueur.

Can Hel Below be served neat or over ice?

Yes. Hel Below can be served neat, over ice, in a Baby Guinness, in an Espresso Martini or as part of modern coffee cocktails.

I'm new to NORSE CODE. Which product should I choose?

If you are discovering NORSE CODE for the first time, the Coffee Liqueur Discovery Pack is the ideal place to start. It lets you compare Hel Below and Hel Above side by side and includes an £8 voucher towards a future full-size bottle.

Learn More

Explore related NORSE CODE pages

Incredible coffee liqueur, just wish it was easier to find

Really impressed with this from Norse Code. The coffee flavour is rich and smooth, and it works brilliantly in cocktails as well as on its own. Easily one of the best coffee liqueurs I’ve tried in the UK.
Only reason I’m not giving 5 stars is that it’s not available in places like Waitrose yet. It feels like a product that should be more widely stocked because it easily competes with premium coffee liqueurs already on shelves. Once it’s more accessible, it would be an easy 5 stars.

Thanks for taking the time to share this—really appreciate the honest feedback and the kind words on the coffee flavour and balance.
We’ve focused heavily on building Hel Above and Hel Below as premium coffee liqueurs that sit a bit differently to what’s typically available in the UK, which is why distribution is still rolling out more gradually than mainstream spirits.
That said, getting into more accessible premium retail spaces like Booths, John Lewis, and Waitrose is very much part of the longer-term direction as awareness grows. Feedback like this genuinely helps reinforce that demand.
In the meantime, we really appreciate you supporting the range as it develops—it makes a big difference for small-batch craft spirits like ours.

Not overly sweet, very balanced

Really impressed with Hel Below. It has a strong coffee character but avoids being overly sweet like most coffee liqueurs. Feels like a more serious UK craft spirit.

Appreciate this. Hel Below sits in our more intense coffee spirit direction within Norse Code, designed for people looking for a premium alternative to standard coffee liqueurs.

Dark, rich and seriously smooth

Hel Below by Norse Code is a deep, rich take on a coffee liqueur. It has real intensity without being harsh, and the coffee flavour feels darker and more roasted than anything else I’ve tried in the UK coffee liqueur category.

Thanks for the great feedback on Hel Below. We built it as a darker, more intense coffee liqueur within the Norse Code range, so it’s great to hear that richness and depth coming through.