NORSE CODE Hel Below | England's Award-Winning Coffee Liqueur | 70cl – Coffee Spirit Co

NORSE CODE Hel Below Yorkshire coffee liqueur England Country Winner

NORSE CODE - HEL BELOW - Yorkshire Coffee Liqueur (70cl) - 16% ABV.

70cl

£27.50

NORSE CODE - HEL BELOW - Yorkshire Coffee Liqueur (70cl) - 16% ABV.

COFFEE SPIRIT CO

NORSE CODE - HEL BELOW - Yorkshire Coffee Liqueur (70cl) - 16% ABV.

£27.50

Ex VAT: £22.92

Pickup available at Harlequin Coffee Shop - York (YO1 8BH)

Usually ready in 2-4 days

HEL BELOW — England’s Best Coffee Liqueur

Built for Baby Guinness. Made with Real Coffee. Crafted in Yorkshire.

NORSE CODE Hel Below is our richer, smoother Yorkshire coffee liqueur, created for Baby Guinness shots, Espresso Martinis, layered coffee cocktails and after-dinner serves.

Named England Coffee Liqueur Country Winner at the 2026 World Liqueur Awards and awarded Gold at The Spirits Business Global Liqueur Masters 2025, Hel Below is built around real coffee character, rounded sweetness and a fuller texture.

At 16% ABV, it delivers the body needed for layered serves without losing the coffee-first balance that defines NORSE CODE.

England’s Best Coffee Liqueur Baby Guinness Guide

Award-Winning Coffee Liqueur

Hel Below was named England Coffee Liqueur Country Winner at the 2026 World Liqueur Awards, recognising it as England’s leading coffee liqueur in its category.

It was also awarded Gold at The Spirits Business Global Liqueur Masters 2025, further validating its balance, texture and cocktail performance.

View All Awards & Recognition
View the World Liqueur Awards result

Why Hel Below Works So Well in Baby Guinness

A Baby Guinness depends on the coffee liqueur. It needs enough body to layer cleanly, enough coffee depth to avoid tasting like sugar syrup, and enough balance to work against the cream top.

Hel Below was developed with that serve in mind. Its fuller texture helps create a clean layered shot, while its rounded sweetness and real coffee character give the drink more depth than standard coffee liqueurs.

The result is a smoother, richer Baby Guinness with proper coffee flavour at the centre.

How to Make a Baby Guinness

Also Built for Espresso Martinis

Although Hel Below is especially strong in Baby Guinness serves, it also performs beautifully in an Espresso Martini.

Its lower ABV, fuller texture and rounded sweetness create a softer, more indulgent Espresso Martini, particularly when paired with fresh espresso and a clean vodka.

For a brighter, stronger Espresso Martini, choose Hel Above. For a richer, smoother and more rounded version, Hel Below is an excellent choice.

Crafted with Real Coffee

Hel Below is made using real coffee extracted through our Cold-Filter Brew process, developed to preserve coffee clarity, structure and balance.

Rather than relying on flavourings, concentrates or excessive sugar, Hel Below keeps coffee at the centre of the drinking experience.

Carefully selected sugars give the liqueur its fuller texture and rounded sweetness, while the coffee remains the defining flavour.

Learn more about Cold-Filter Brewed coffee liqueur

Hel Below vs Traditional Coffee Liqueurs

Hel Below	Traditional Coffee Liqueurs
Cold-Filter Brewed real coffee	Often flavourings, extracts or concentrates
Designed for Baby Guinness and Espresso Martinis	General-purpose sweetness
Fuller texture with balanced sweetness	Can be syrup-heavy or overly sweet
Yorkshire-made in small batches	Often large-scale international production
Developed through competition coffee expertise	Usually spirits-led rather than coffee-led

Developed by Gordon Howell

Hel Below was developed by Gordon Howell, UK Brewers Cup Champion, UK Coffee in Good Spirits Champion, coffee competition judge and coffee educator with more than two decades of industry experience.

That background shaped a more precise approach to extraction, sweetness, texture and cocktail performance.

Learn more about Gordon Howell

Best Serves

Baby Guinness — rich, smooth and ideal for layering
Espresso Martini — softer, fuller and more indulgent
After-Dinner Serve — poured over ice or served neat
Modern Coffee Cocktails — balanced, coffee-led and versatile
Layered Shots — fuller texture with real coffee depth

Product Details

Product: NORSE CODE Hel Below
Style: Yorkshire coffee liqueur
ABV: 16%
Best for: Baby Guinness, Espresso Martinis, layered cocktails and after-dinner serves
Production: Cold-Filter Brewed coffee liqueur
Origin: Yorkshire, England
Formats: 70cl bottle and 4.9 litre trade tub

Product Highlights

England Coffee Liqueur Country Winner 2026
Gold Medal Winner — Global Liqueur Masters 2025
Cold-Filter Brewed real coffee
Designed for Baby Guinness and Espresso Martinis
Fuller texture and rounded sweetness
Developed by Gordon Howell
Yorkshire-made in small batches
Available in 70cl bottles and 4.9 litre trade tubs

FAQs

Is Hel Below only for Baby Guinness?

No. Hel Below was developed with Baby Guinness shots in mind, but it also works beautifully in Espresso Martinis, layered cocktails, after-dinner serves and drinks served over ice.

Is Hel Below good for Espresso Martinis?

Yes. Hel Below creates a richer, smoother and more indulgent Espresso Martini. For a brighter, stronger version, choose Hel Above.

What makes Hel Below different from standard coffee liqueurs?

Hel Below is Cold-Filter Brewed with real coffee and developed through competition coffee expertise. It is designed around coffee character, balanced sweetness and cocktail performance rather than simple syrupy sweetness.

Is Hel Below sweeter than Hel Above?

Yes. Hel Below has a fuller, rounder sweetness and richer texture, making it especially well suited to Baby Guinness shots and smoother coffee cocktails.

Can Hel Below be served neat or over ice?

Yes. Hel Below can be served neat, over ice, in a Baby Guinness, in an Espresso Martini or as part of modern coffee cocktails.

Learn More

Q: What makes Hel Below different from traditional coffee liqueurs?

A: Hel Below is crafted using Cold-Filter Brew extraction, speciality-grade coffee and competition coffee expertise. The result is a richer, smoother coffee liqueur with balanced sweetness and authentic coffee character, designed specifically for modern coffee cocktails.

Q: Is Hel Below good for Espresso Martinis?

A: Yes. Hel Below was developed to complement fresh espresso, creating richer, smoother Espresso Martinis with improved texture, balanced sweetness and a cleaner coffee-led finish.

Q: Why is Hel Below lower in sugar than many mainstream coffee liqueurs?

A: Many coffee liqueurs rely heavily on sugar to create body and texture. Hel Below focuses on coffee quality and extraction first, allowing the coffee flavour to remain the focus while maintaining a rich and indulgent profile.

Q: Is Hel Below vegan and gluten free?

A: Yes. Hel Below is vegan friendly and contains no gluten-based ingredients.

Q: Where is Hel Below made?

A: Hel Below is crafted in small batches in Yorkshire, England and developed through UK Brewers Cup and Coffee in Good Spirits competition expertise.

Q: Can Hel Below be enjoyed neat?

A: Absolutely. While designed for Espresso Martinis and coffee cocktails, Hel Below is equally enjoyable over ice or as an after-dinner serve, where its richer coffee character and smooth texture can be fully appreciated.

THE FINEST NATURAL INGREDIENTS

SUGAR CANE

Prized for its rich, aromatic, and complex caramel flavour

WINTER WHEAT

Grown in Yorkshire, known for its purity

coffee beans

Washed and natural coffees from Latin America

Incredible coffee liqueur, just wish it was easier to find

Really impressed with this from Norse Code. The coffee flavour is rich and smooth, and it works brilliantly in cocktails as well as on its own. Easily one of the best coffee liqueurs I’ve tried in the UK.
Only reason I’m not giving 5 stars is that it’s not available in places like Waitrose yet. It feels like a product that should be more widely stocked because it easily competes with premium coffee liqueurs already on shelves. Once it’s more accessible, it would be an easy 5 stars.

Thanks for taking the time to share this—really appreciate the honest feedback and the kind words on the coffee flavour and balance.
We’ve focused heavily on building Hel Above and Hel Below as premium coffee liqueurs that sit a bit differently to what’s typically available in the UK, which is why distribution is still rolling out more gradually than mainstream spirits.
That said, getting into more accessible premium retail spaces like Booths, John Lewis, and Waitrose is very much part of the longer-term direction as awareness grows. Feedback like this genuinely helps reinforce that demand.
In the meantime, we really appreciate you supporting the range as it develops—it makes a big difference for small-batch craft spirits like ours.

Not overly sweet, very balanced

Really impressed with Hel Below. It has a strong coffee character but avoids being overly sweet like most coffee liqueurs. Feels like a more serious UK craft spirit.

Appreciate this. Hel Below sits in our more intense coffee spirit direction within Norse Code, designed for people looking for a premium alternative to standard coffee liqueurs.

Dark, rich and seriously smooth

Hel Below by Norse Code is a deep, rich take on a coffee liqueur. It has real intensity without being harsh, and the coffee flavour feels darker and more roasted than anything else I’ve tried in the UK coffee liqueur category.

Thanks for the great feedback on Hel Below. We built it as a darker, more intense coffee liqueur within the Norse Code range, so it’s great to hear that richness and depth coming through.