Sustainability by Design: Premium Packaging with a Lower Environmental Impact
At Norse Code, every detail matters. From the award-winning coffee liqueur inside the bottle to the packaging that protects it, we believe premium products should be crafted with both quality and sustainability in mind.
That’s why our bottles and trade tubs are chosen not only for their performance and appearance, but also for their environmental credentials.
Premium Glass Bottles Made with 70%+ Recycled Content
Our 700ml glass bottles are manufactured in Europe by one of the continent’s most respected specialist glassmakers, a company with decades of experience producing premium packaging for high-end spirits and liqueurs.
The bottle design combines classic apothecary styling with a substantial feel, delivering a distinctive shelf presence that reflects the quality of Norse Code Hel Below.
More importantly, these bottles are produced using over 70% recycled glass content, significantly reducing the energy and raw materials required compared with virgin glass production.
Why Recycled Glass Matters
Glass is one of the most sustainable packaging materials available because it can be recycled endlessly without any loss of quality.
Using a high proportion of recycled cullet offers several environmental benefits:
Reduces the need for virgin raw materials such as sand, soda ash and limestone
Lowers energy consumption during manufacturing
Cuts CO₂ emissions
Keeps waste glass in the circular economy
Maintains the same premium clarity and strength
The result is a heavyweight bottle that looks and feels luxurious while carrying a significantly lower environmental footprint.
European Craftsmanship and Provenance
Our bottles are sourced from a specialist Central European glass producer renowned for combining traditional craftsmanship with modern sustainable manufacturing.
This heritage region has been producing exceptional glassware for generations, and today remains one of Europe’s leading centres for high-quality decorative and spirits packaging.
By working with an established European supplier, we benefit from:
Consistent premium quality
Reliable supply
Strict food safety standards
Lower transport impact compared with overseas sourcing
Strong sustainability credentials
Sustainable Trade Packaging: Food-Safe HDPE Jerry Cans
For bars, restaurants and event operators, Hel Below is also available in professional 4.9-litre trade tubs.
These food-grade HDPE containers are designed for performance and sustainability.
Key Features
Manufactured using 30% recycled plastic content
Fully food safe
White HDPE construction for excellent product protection
Robust and reusable
Tamper-evident cap with perforated safety ring
Screw cap can be reused after first opening
Suitable for beverages and food products
Exempt from UK Plastic Packaging Tax due to recycled content
Why HDPE Is a Responsible Choice
High-density polyethylene (HDPE) is widely recognised as one of the most recyclable and durable plastics available.
Its benefits include:
Lightweight, reducing transport emissions
Strong and impact-resistant
Reusable in busy trade environments
Recyclable through established UK waste streams
Requires less material than many alternative packaging formats
Combined with 30% recycled content, our trade packaging offers a practical and more sustainable solution for high-volume customers.
Packaging That Reflects Our Values
Whether you’re enjoying a bottle of Hel Below at home or serving from a 4.9-litre trade tub in a busy bar, you can be confident that the packaging has been chosen with care.
At Norse Code, sustainability isn’t a marketing slogan. It’s part of how we build a premium brand that respects both craftsmanship and the environment.
Experience Award-Winning Coffee Liqueur
Hel Below was recently named the Best Coffee Liqueur in the Country at the World Liqueur Awards.
Now available in:
700ml premium glass bottles with 70%+ recycled content
4.9L trade tubs with 30% recycled content
Gift sets and merchandise
Discover why bartenders and coffee lovers across the UK are choosing Norse Code.